How to write an opening brief for architectural photography?

A well-prepared brief for architectural photography is key to getting an accurate quote. It also streamlines communication with the photographer and helps you clarify your requirements internally. That ensures an efficient process and the best possible outcome. It’s not rocket science—this article serves as a quick reference checklist, whether you create briefs regularly or for the first time.

View of the modern minaret towers framed by the oval roof of the HBKU Minaretein building in Education City, Doha(Qatar), reflected in the marble floor. A group of worshippers, blurred by movement, are just exiting the mosque.

1. Basic information about the project

The first step is briefly describing the project—what will be photographed? If you have any visual references, be sure to include them. Renderings, older images (even phone snapshots), project websites, or PDF brochures—any additional materials can be helpful.

  • Are you looking to capture a single building, a complex of multiple structures, or an entire real estate portfolio?
  • Will the photography focus on exteriors, interiors, or both?
  • What is your role in the project? Are you an architect, a design studio, a developer, an investor, an external contractor, or a real estate fund? If relevant, mention other key stakeholders as well.
  • Where is  he project located?
  • What stage is the building in? Is it already in use? Is construction or renovation nearing completion? When will it be operational? Is landscaping still in progress?

2. Expected Deliverables

Each client has different expectations regarding the number and type of images.

  • How many photos do you need? Do you have a specific number in mind, or would you like recommendations?
  • What types of shots are most important to you? Do you primarily need wide contextual views, close-ups of materials, specific architectural details, or key design elements? While I always rely on my experience and intuition, sharing your priorities helps ensure nothing essential is overlooked. This often aligns with your role in the project and the intended use of the images.
  • What style or mood do you envision? (Minimalist, dramatic, lifestyle, etc.) Do you need only daytime shots, or would you like to include twilight, dawn, or golden-hour imagery? Is there a specific season you prefer? Feel free to provide a moodboard or references from previous projects.

3. Licensing & Image Usage

  • Where and how do you plan to use the images? My standard license covers internal websites, social media, email, small printed brochures (up to A1 size), and competition submissions. Please let me know if you need to use the images for online or print advertising, magazines, out-of-home campaigns, or TV commercials.
  • How many entities need image rights (e.g., subsidiaries, parent companies)? If multiple parties are involved, cost-sharing options can be arranged.

4. Production Details

  • Do you have a specific deadline for an event, website launch, brochure release, or competition submission? If so, please specify the project timeline.
  • Will models or extras be included in the photos? If yes, will you provide them, or would you like me to handle the entire production?

5. Technical Details

  • Do you require specific file formats? I always deliver images optimized for both digital use and easy conversion to print profiles.

Need help refining yourbrief for architectural photography?

Not every project allows for rigid pre-planning. If you’re unsure about certain aspects or your project requires a tailored approach, we can refine the brief during a meeting or call. I’m happy to help set up optimal conditions to ensure a smooth and successful shoot.
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