A visually strong portfolio helps you increase investors’ confidence and attract new ones. Get appealing imagery for your brand materials and acquire lucrative tenants. In retail park photography, I draw on my experience shooting architecture and advertising, striving for unconventional representations of less visually appealing environments utilizing workflow of high-end architecture.
Determining an accurate quote requires a detailed initial brief outlining all relevant factors. It is essential to indicate the estimated number of retail park photos, whether or not you want to include photographs at dawn or dusk to add a specific atmosphere and the intended usage of the set. If there is an overall timeline for the project, add it as well.
Much like architectural photography, retail park photography requires careful planning and reserves in case of bad weather. Thus, the schedule is subject to optimal weather and good lighting conditions, often meaning visiting the site repeatedly. I work with pre-calculated sun positions relative to specific building facades to deliver the most visibly appealing photos. Also, be sure to notify the security of the object in advance.
Within the photographs, I work with supportive motion blurred objects that provide the dynamic aspect to the image but, at the same time, do not distract the viewer’s attention from the main subject. I create the photographs using specialized optics and a set of filters combined with a compositing process, which allows me to get multiple elements in the frame at once and create the illusion of a busy place full of life.
Fotografování architektury se soustředí na zprostředkování vize a osobitých prvků vaší stavby. Od velkolepých veřejných projektů po soukromé rezidence. Jako fotograf architektury pracuji pro developery, architektonická studia, fondy, dodavatele i realitní kanceláře.
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